Signals Hub Your hotel revenue inbox
Competitor pricing, availability shifts, forecast changes. Signals watches all of it and tells you what needs attention first.
No credit card required.
Included in the 7-day Rate Radar trial.
Works with
- Other private integrations
What manual monitoring misses.
Reading rates by eye catches the obvious. Signals checks every date each time new data lands, and spots what you can’t.
Competitor moves.
Spotted on every update.
Market Signals
Fresh competitor data triggers a scan of every date. Each Signal shows what changed, how much, what’s on that date and what to do next.
A competitor changed their rate by a significant amount. Larger moves rank higher.
A competitor sold out or is down to their last few rooms. It tells you demand is building for that date. Dates a competitor only sells as a longer stay don’t count, so you aren’t sent false alarms.
When 3 competitors all raise rates for the same date, that’s a stronger market signal than a single property moving.
Not just ahead or behind.
The full picture for every date.
Every future date is measured against your budget and placed into one of five categories. When a date changes category, Forecaster sends a Signal, with a suggested rate when there’s a case to act.
Comfortably beating target. Push rates further if demand supports it.
Tracking above target. Hold the rate and monitor pace.
Roughly where expected. No corrective action needed.
A pricing problem, not a demand problem. Guests are booking, just not at the right rate.
Both demand and value are weak. Highest priority for corrective action.
Forecaster Signals Predict
Forecaster Signals fire when a date moves between categories, giving you early warning and the context to act.
Spend your time where it counts.
Each Signal is ranked High, Medium or Low on how much changed and how tight the market is. Dates further out only show the most important ones.
These need attention today. Imminent dates with significant competitive moves, forecast issues, or dates where you’re nearly sold out.
Important but not urgent. Worth a look today. The opportunity is real, but you have time to decide your next move.
No action needed right now, but worth knowing. Longer-term trends and market shifts that could shape future decisions.
“Our team wasted hours each day just pulling data from multiple tools. Beacon gives us the answer in seconds and spots opportunities we would never have seen.”
Signals FAQs
The Signals Hub is Beacon’s alert system. It checks your pricing data, competitor activity and forecast performance every time new data arrives, then shows you what needs your attention, ranked by urgency. Instead of manually scanning 365 days of data, Signals does the monitoring for you.
Signals come from three sources: competitor price movements (when a competitor changes rates by a significant amount), availability changes (when competitors sell out or are down to their last few rooms, not when a competitor only sells a longer stay), and forecast performance (when your forecast revenue vs budget category changes). Each Signal tells you what happened, what’s on that date from your event calendar, and how to act.
A date a hotel only sells as part of a longer stay is never counted as sold out or as low availability. If a competitor has a minimum stay, it’s left out of that date’s Signals and the others are compared as normal. If your own hotel has one, Signals that need your price or rooms stay quiet for that date, while competitor-only Signals still fire. Real sell-outs alert exactly as before.
Each Signal is ranked High, Medium or Low priority, based on the size of the change, availability pressure, forecast category, and number of competitors affected. How far away the date is counts too. Imminent dates show every Signal, while dates further out only show the most important ones.
Every future date is assessed against your budget and placed into one of five categories: Strong (7%+ above budget), Ahead (3–7% above), On-track (within 3%), Soft (revenue more than 3% below budget but occupancy on target, a pricing problem), and Behind (revenue more than 3% below budget and occupancy below target, needs corrective action).
Signals regenerate automatically at two points: when fresh competitor rates arrive (your daily Rate Radar update, or any update you run), and when a date’s forecast category changes. You don’t need to rerun Signals yourself. They recalculate whenever the underlying data changes.
Yes. The Signals Hub has filter buttons to toggle between All, High, Medium, and Low priority. Each filter shows a count of Signals in that category, so you can quickly see how many require immediate attention.
No. Market Signals (competitor price movements and availability changes) are available to all tiers. Forecaster Signals (revenue category changes) require the Predict tier, which includes Forecaster.
Market Signals are included with every plan at no extra cost. Forecaster Signals are included with the Predict tier. There are no add-on charges for Signals.
Start free. Upgrade when you’re ready.
Market Signals are included with every plan. Forecaster Signals require Predict.
Know every rate move in your market.
No credit card required
- Track up to 6 properties (you + 5 competitors)
- 365 days ahead, updated daily
- Unlimited updates (fair use)Free trial: up to 4 a day
- Parity Monitor
- Market Signals
- Shared event calendar
- Rooms left per room type, sold-out and minimum-stay tracking
- Competitor sales flagged
- Every room, rate plan and meal plan
- Room mapping
- 30-day pricing history
- Set up in minutes, no sales call
See exactly how your hotel is performing.
Billed monthly · 12-month term
- Everything in Essential
- AI Insights on every page
- Live revenue, ADR, RevPAR & occupancy tracking
- Revenue views: gross, ex. tax, or ex. tax & commission
- Budget vs actuals tracking
- CSV exports
Set rates with the market and your bookings in view.
Billed monthly · 12-month term
- Everything in Clarity
- Push your optimised rates in one click
- Dynamic pricing rules
- Team pricing log with full audit trail
Price every date against your forecast and budget.
Billed monthly · 12-month term
- Everything in Insight
- Demand and revenue forecasting with segment detail
- Events+ local event intelligence
- Forecaster Signals
- Pricing suggestions
- Group Calculator
Fewer than 40 rooms? Get in touch for a custom quote. All prices exclude VAT and applicable taxes.
Your Signals are waiting.
7-day free trial. No credit card required.