Hotel Event Calendar Put every event
next to your numbers.
An event calendar for your hotel, free on every Beacon plan. Add the conferences, weddings, holidays and disruptions that move demand, and Beacon shows them on every date they touch. Open a date to compare it with the same weekday last year.
No credit card required.
Included in the 7-day Rate Radar trial.
Works with
Not needed for Events. Connect one to see your events beside your bookings in Explorer.
- Other private integrations
Every date tells you
what’s on.
Open any date in Beacon and the Events tab sets its events beside those on the same weekday last year, so a Saturday is always compared with a Saturday.
Sat 21 Nov 26 · 3 events
Business
Exhibition · Kensington Art & Design Fair
Thu 19 Nov – Sun 22 Nov 2026 (4 days)
Dealers usually book Wednesday to Sunday.
Entertainment
Festival · Christmas markets, South Bank
Fri 20 Nov – Thu 24 Dec 2026 (35 days)
Sport
Sport · Rugby international, Twickenham
Sat 21 Nov 2026
Autumn series. Expect Friday and Saturday night demand.
Sat 22 Nov 25 · 4 events Last year
Business
Exhibition · Kensington Art & Design Fair
Thu 20 Nov – Sun 23 Nov 2025 (4 days)
Entertainment
Festival · Christmas markets, South Bank
Fri 21 Nov – Wed 24 Dec 2025 (34 days)
Sport
Sport · Rugby international, Twickenham
Sat 22 Nov 2025
Disruption
Protest & Political · Planned march, central London
Sat 22 Nov 2025
Road closures from Hyde Park to Whitehall.
What this Saturday tells you
- What’s the same
The art fair, the Christmas markets and the rugby are on both Saturdays, so for those you’re comparing like with like.
- What’s different
Last year’s Saturday also had a march through central London, and this one doesn’t. If that day performed differently, you know where to look first.
- What your team knows
Notes such as “Dealers usually book Wednesday to Sunday” stay with the event, ready for whoever prices this weekend.
Add anything that moves demand.
Conferences, rail strikes, storm warnings: log them as they come up, and every date makes sense when you look back.
- One day or five weeks
A one-night concert or a month of Christmas markets, entered once.
- Notes for the team
Room blocks, delegate numbers, road closures.
- Shared with everyone on the property
Each event shows who added it and when.
- Edit, duplicate or delete
Copy last year’s fair and change the dates.
Event categories
Business
- Conference
- Exhibition
Entertainment
- Concert & Show
- Festival
- Community
Sport
- Sport
Private
- Wedding
Holidays
- School Holiday
- Bank Holiday
- Religious & Cultural
Disruption
- Transport
- Weather
- Protest & Political
Other
- Anything else
Add it once.
See it wherever you work.
Every event appears on its dates across Beacon, so you never have to check a second calendar.
Rate Radar
Rate shoppingAn event count on every date, beside your competitors’ rates, so you can see when the market is pricing for something.
Learn moreSignals Hub
Priority alertsEach Signal shows what’s on that date, so you can check whether an event explains it before you act.
Learn moreExplorer
Business intelligenceEvent counts beside each stay date’s rooms and revenue, so you can see what past events did and how upcoming ones are booking.
Learn moreForecaster
Demand forecastingForecaster learns what each type of event is worth at your hotel, so a Thursday with a concert isn’t forecast like any other Thursday.
Learn moreEvents+ · Included with Predict
Let Beacon find your local events.
At onboarding, you and Beacon’s team choose the venues and event types that matter to your hotel. Beacon then watches ticket platforms, venue websites, holiday calendars and regional listings, and adds new events to your calendar as they’re announced. Event data also feeds Forecaster, so every forecast allows for what’s on.
Events FAQs
Beacon Events is a free event calendar for hotels, included with every Beacon plan, starting with Essential (Rate Radar on its own). You add the conferences, weddings, holidays, disruptions and anything else that moves demand. Each event then appears on its dates in Rate Radar, the Signals Hub, Explorer and Forecaster, and opening a date compares its events with the same weekday last year.
Yes. Events is included at no extra cost on every Beacon plan: Essential (Rate Radar on its own, including the 7-day free trial), Clarity, Insight, Predict and Enterprise.
There are 14 categories in 7 groups: Business (conference, exhibition), Entertainment (concert and show, festival, community), Sport, Private (wedding), Holidays (school holiday, bank holiday, religious and cultural), Disruption (transport, weather, protest and political) and Other. An event can last a single day or run for weeks, and each one can carry notes.
On the Rate Radar calendar, overview and detail views, in the Signals Hub, in Explorer’s daily tables if you use Explorer, and beside each forecast date in Forecaster if you’re on Predict. Each date shows how many events are on. Open a date to see them in full on its Events tab.
When you open a date, the Events tab shows that day’s events next to the events on the same weekday a year earlier. Saturday 21 November 2026, for example, sits beside Saturday 22 November 2025, so a Saturday is always compared with a Saturday. If you also use Explorer, the Overview tab compares how the two days performed.
Yes. Everyone with access to the property can see, add and change events. Each event shows who added it and when.
No. Events works with Rate Radar on its own. You only need a PMS connection for Explorer, Pricing and Forecaster, which use your booking data.
Events+ adds local events to your calendar automatically. During onboarding, Beacon’s team works with you to choose the venues and event types that drive your demand. Beacon then watches ticket platforms, venue websites, holiday calendars and regional listings, and adds new events as they’re announced. Events+ is included with Predict, and event data feeds Forecaster.
Free on every plan.
Every Beacon plan includes the event calendar at no extra cost, starting with Essential. Events+ is part of Predict.
Know every rate move in your market.
No credit card required
- Track up to 6 properties (you + 5 competitors)
- 365 days ahead, updated daily
- Unlimited updates (fair use)Free trial: up to 4 a day
- Parity Monitor
- Market Signals
- Shared event calendar
- Rooms left per room type, sold-out and minimum-stay tracking
- Competitor sales flagged
- Every room, rate plan and meal plan
- Room mapping
- 30-day pricing history
- Set up in minutes, no sales call
See exactly how your hotel is performing.
Billed monthly · 12-month term
- Everything in Essential
- AI Insights on every page
- Live revenue, ADR, RevPAR & occupancy tracking
- Revenue views: gross, ex. tax, or ex. tax & commission
- Budget vs actuals tracking
- CSV exports
Set rates with the market and your bookings in view.
Billed monthly · 12-month term
- Everything in Clarity
- Push your optimised rates in one click
- Dynamic pricing rules
- Team pricing log with full audit trail
Price every date against your forecast and budget.
Billed monthly · 12-month term
- Everything in Insight
- Demand and revenue forecasting with segment detail
- Events+ local event intelligence
- Forecaster Signals
- Pricing suggestions
- Group Calculator
Fewer than 40 rooms? Get in touch for a custom quote. All prices exclude VAT and applicable taxes.
Put every event next to your numbers.
Events comes free on every Beacon plan. Start a 7-day Rate Radar trial, no credit card needed.