Local Event IntelligenceKnow what’s driving demand
before it arrives.

Beacon monitors the events that drive your demand, giving you the lead time to price for them before bookings arrive.

  • update Tracks local events
  • favorite Hotel events included
  • rocket_launch Powers Forecaster
  • visibility Cross-module visibility
Events calendar showing local concerts, exhibitions, holidays, and hotel events in a monthly view
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Automated event intelligence

Stop chasing events.
Let them come to you.

Most hotels track local events in spreadsheets, shared calendars, or not at all. Beacon monitors the sources that matter to your property and populates your calendar automatically.

Manual event tracking
  • close Relies on memory, local knowledge, and checking venue websites
  • close Spreadsheets and sticky notes that are never complete or current
  • close New events discovered after bookings arrive, not before
  • close Hotel events and local events tracked in different systems
With Events
  • check Local venues and event sources monitored automatically
  • check Calendar populated as new events are announced
  • check Concerts, festivals, conferences, holidays, and school breaks
  • check Hotel weddings and private functions in the same calendar
Forecaster integration

Your forecast understands
what’s happening locally.

Every property responds to local events differently. The Forecaster learns your patterns, not a generic model applied to every hotel.

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music_note Arena (Concert) Taylor Swift
Sat 12 Jul · Detected automatically
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Forecaster
Before
Behind
Rev −8.1%
Occ −12
After
Ahead
Rev +4.2%
Occ +8
Price
Current
120
Recommended
155
See how Forecaster works
Cross-module visibility

Events follow you everywhere
in Beacon.

Event data doesn’t live in isolation. It appears across the entire platform, giving you demand context wherever you’re working.

Rate Radar

Market Rate Intelligence

Events explain competitor rate moves and availability shifts.

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Explorer

Business Intelligence

See what past event types actually did to your occupancy and revenue.

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Pricing

Revenue Optimisation

Event context for each date. Set rates with full demand context without leaving the Pricing table.

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Forecaster

Predictive Analytics

Events directly influence forecast predictions based on historical performance for each day of the week.

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bigtop_updates

Signals Hub

Revenue Alerts

Events add context to Forecaster’s category changes and the pricing suggestions that surface in your hub.

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Events FAQs

Events is Beacon’s local event intelligence module. It automatically tracks concerts, festivals, conferences, sporting events, public holidays, and school holidays near your property. Hotels can also add their own events like weddings, private functions, and corporate bookings. Everything that affects demand lives in one calendar.

During onboarding, Beacon’s team works with your hotel to identify the local venues and event types that drive your demand. Beacon then monitors ticket platforms, venue websites, public holiday databases, and regional event calendars. New events are added to your calendar as they’re announced.

Yes. Weddings, private functions, corporate events, and anything else that affects your hotel’s demand can be added through a simple form. These sit alongside automatically tracked local events, giving you the full demand picture for every date.

Event data feeds directly into forecast calculations. The Forecaster checks historical performance for similar events and adjusts predicted occupancy and revenue accordingly. A Saturday arena concert generates a different forecast adjustment than a Tuesday conference. The model learns these patterns over time.

Any event type that affects your property’s demand. Common categories include concerts at nearby venues, exhibitions and conferences, sporting events, festivals, public holidays, and school holidays. Event sources are configured per property, so you only see what’s relevant to your hotel.

Yes. Event badges appear in the Pricing table, the Daily Overview, the Rate Radar calendar, and the Signals Hub. You always have demand context, regardless of which module you’re working in.

Events is included with the Predict tier, which includes the full Beacon platform: Rate Radar, Pricing, Explorer, Events, and Forecaster. The Predict tier is a 1-year contract billed monthly: £5 per room per month plus a £91 base fee. See all plans.

Simple pricing

Events is included with Predict.

The full Beacon platform. Rate monitoring, pricing, analytics, events, and forecasting together.

Predict
Rate Radar
Full platform
£5 per room / month
75 rooms + Rate Radar = £466/month
  • check Local event calendar updated automatically
  • check Hotel event management
  • check Demand and revenue forecasting
  • check Forecaster Signals
  • check Rate Radar with 365-day competitor monitoring
  • check Pricing with PMS integration
  • check Explorer business intelligence
  • check Budget management
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See all plans

See your local events in action.

Book a personalised demo and we’ll show you the events that matter to your property.

Book a demo See all plans
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